Privacy Policy

Feridax (1957) Ltd is committed to complying with relevant data laws including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018. We have published this guide to help you understand how and why Feridax collect information from you, to whom such information is disclosed, and what your rights are. If we make changes to this Policy we will notify you by updating this statement on our website. You should check this page from time to time to ensure that you are happy with any changes.



We receive information in one of the following ways:

  • Data provided by users,
  • Data created during the use of our services,
  • Data from third parties

If you register with us you will be asked to provide certain information such as your name, address, details of your payment card (only if you are paying by card), telephone number and email address so that we can process and fulfil your order, notify you of your order status and inform you of special offers and promotions.


For “Staff” accounts, your personal details may be provided to us via another member of your organisation to create a sub-account against your business. This information is subject to the same rules as any other personal data that is provided to us.


Note: All personal data collected is processed on a legal basis of legitimate interest and/or explicit positive consent from yourself as the data subject.



  • At the account sign up
  • When creating users
  • When amending/adding addresses
  • Any other forms available on the website. For example, contact or feedback forms.



You may accrue information such as session data stored in cookies that help us to recognise you. Server logs that tell us what actions were taken on our website. This information includes IP addresses.



As part of our background we may receive information about you from other sources. These checks are conducted at account sign-up and periodically as part of our account review processes.



We use the information that we collect about you to:

  • Process your orders
  • Manage your account - see also "Use of credit reference agency information".
  • Administer this website.
  • Monitor customer traffic patterns and site usage to help us develop and improve the design and layout of the site.
  • Notify you about enhancements to our services, such as changes to the website, competitions, new services and special offers that may be of interest. We may contact you by mail, telephone or email.

Note: Data collected will be stored only if it is of legitimate use in day to day operations in the course of doing business with you.


Note: Customer data collected on our website is also mirrored on our development website to allow us to continue to develop the website for the benefit of our customers. This development website data is updated on a monthly basis and security is maintained to only allow access to web developers. These 3rd party processors have all confirmed their compliance with GDPR regulations.



In the interests of responsible lending and for security purposes we carry out searches with credit reference agencies when you register with Feridax and further searches may be carried out before deciding whether to accept orders and/or grant further credit. The agencies record these searches. We may also share information about your business and the conduct of your account with credit reference agencies, other lenders and relevant third-parties.

Information about your business will be used to verify your identity and for the credit assessment of your business.

We may also use your information for payment recovery or fraud and debt tracing. We will pass on details of defaulting accounts to debt collection agencies.
For details of the Credit Reference Agencies that we receive information from and share information with please email, quoting “Security and Privacy Enquiry”.



We use information about you for purposes other than the provision of a website shopping facility. As a result, we may disclose your information to:

  • Third-party processors in order to fulfil your order or process your data on our behalf.
  • Legal and debt recovery representatives for debt collection and debtor tracing purposes.

We use company contact dealers on our brand websites to create a ‘Dealer Locator’ – the purpose of which is to benefit our customers to promote to the public where they can buy their favourite brands. The use of this data is covered by our terms and conditions for holding a Feridax account, however if you do not wish to be included in the Dealer Locator, please update your County in the Address Book section of the website to ‘DO NOT DISPLAY’. Alternatively, please send a request to


Feridax will not share your information with outside (non-affiliated) companies for marketing purposes without prior consent. Please be aware that if we are requested by the police or any other regulatory or Government authority investigating suspected illegal activities, to provide your information and/or use your information, we are entitled to do so without prior notification under our legal obligations.


Note: The only data that is sent outside of the EEA (European Economic Area) is in the form of cookies for activities such as estimating bandwidth on pages with YouTube videos or estimating statistics of videos watched. (Sent to: USA (, Google)).



We use several third-party tools and resources to provide you with the best features that we can. To provide these services, it is necessary that we share data for these services to operate. We only share the necessary data and avoid all personal data where we can.

A list of these can be provided upon request to



As part of our legitimate interest in conducting business with you, we want to keep you up to date with information about new ranges, special offers and improvements to this site. All customers with online accounts are automatically subscribed to our regular newsletter facility.


From time to time, we may need to notify customers of disruptions or changes to the services that we provide and as such we maintain a list of ‘Superuser’ contacts from which you cannot be unsubscribed unless your account is deleted.


If you decide you do not want us to contact you with marketing materials, you can update your preferences at any time by going to the My Accounts section of the website and unsubscribing.



You have a right to access, request changes to and request erasure of the personal data that we hold on you. Please send any Subject Access Requests to, quoting “Security and Privacy Enquiry”. Any user with ‘Dealer’ level access is able make their own data changes at any time.


Note: In certain circumstances, you, as a data subject, may not be entitled to require Feridax to erase personal data, due to legal obligations. However, you are entitled to limit (restrict) the purposes for which your data can be processed.


Subject Access Requests are free of charge. However, as per the GDPR/DPA 2018, in the event of repetitive or excessive data requests there may be an applicable fee. Upon receipt of a Subject Access Request and provided we can validate the authenticity of the request; it will be processed within one month.


If you think the information we hold on you is incorrect please contact, quoting “Security and Privacy Enquiry” with details of the amendments.



If you are a data subject in the EEA, your rights under GDPR will be maintained by Feridax. Please contact for any queries related to personal data privacy.



If you have any questions relating to this policy or the use by Feridax (1957) Ltd of personal data please email, quoting “Security and Privacy Enquiry”.



In the event that you are unhappy with any aspect as covered in this privacy policy, we ask that you make us aware by emailing

If you then wish to proceed to report us to a supervisory authority, please find their contact details placed below for your convenience:

UK Supervisory Authority

The most up to date contact details can be found here:

Phone: +44 303 123 1113



We keep our privacy policy under regular review, and we will place any updates in this webpage. This privacy policy was last updated on 16th January 2023.

 Head Office Contact Details:

Feridax (1957) Ltd

Park Lane


West Midlands

B63 2NT

United Kingdom




We may collect the following information:

  • Name
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.



We require this information to understand your needs and provide you with a better service, and for the following reasons in particular:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.
  • We use your details to contact you regarding our services and offerings, for example to notify you of changes to features on this website.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.



A cookie is a small file which asks permission to be placed on your device’s local storage. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.


We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.


Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.



Yes. The information stored in cookies is safe and anonymous. They do not contain any information which could personally identify you and your account security is never compromised. You can find more information about cookies at and For a video about cookies visit



Feridax uses cookies to ensure that we provide the best possible standard of service to our online customers. However, as part of our privacy and security policy, we require your consent to use them.


To withdraw your consent, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer's hard drive. For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar.


It must be noted that if you choose not to consent to the use of cookies, your experience of our site will be severely impaired and many integral aspects of the site, including (but not limited to) adding items to your shopping bag and accessing your account, will not work at all.



Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.



We use a combination of “First-party” and “Third-party” cookies on the website in order to provide the service that we do.


Third Party Cookies are cookies that another party places on your browsing device when you visit our site. Third parties setting cookies from our website will be providing a service to us or a function of the site but we do not always control how third-party cookies are used. You should check the third-party’s website for more information about how they use cookies. 


First Party Cookies

We use this cookie to manage your session on the website.

We use this cookie to manage your session on the website.

Third Party Cookies

Live Chat (__lc.visitor_id, _livechat, _livechat_last_visit, _lc_window_state, main_window_timestamp, message_text)
We use Live Chat to provide live customer service chat on our Site. These cookies are used by the live chat window for a number of purposes such as identifying the user by their ID, checking window state, remembering user’s message)

Google Analytics (_ga, _gat, _gid)
These Cookies are used to better understand how customers are using the site which allows Feridax to improve, optimise and create the best possible experience for shoppers. These cookies don't gather information that identifies you.